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Easy Read Audience
Purpose
Identifying the Easy Read audience enables communicators to make informed decisions about when Easy Read is required or beneficial, and to understand that the audience is substantially broader than many organisations assume. Easy Read is not a niche format — it is preferred by a significant proportion of the general public when available.
Scope
The concept of the Easy Read audience is relevant to any organisation assessing whether to commission or produce Easy Read, and to any organisation with obligations under the Accessibility Charter. The audience includes primary beneficiaries for whom Easy Read is essential, and secondary beneficiaries for whom Easy Read is simply preferable.
Components
Primary audience: people with learning disabilities, intellectual disabilities, acquired brain injury, or cognitive impairment, for whom Easy Read may be the only accessible format
Secondary audience: people with low literacy, reading difficulties, or dyslexia
Language-diverse audience: people with English as a second or additional language
Preference audience: members of the general public who find Easy Read clearer and more efficient than standard text
Outputs
A clearer commissioning decision about when Easy Read is required, recommended, or beneficial, based on the composition of the intended audience.
Relationships
The Easy Read Audience demands Easy Read as a required communication format
The Easy Read Audience is served by DIY Easy Read
Broader access by the Easy Read Audience depends on resolving the Affordability of Easy Read
The Easy Read Audience benefits from reduced Turnaround Time of Easy Read
Authority and Intellectual Property
The composition and characteristics of the Easy Read audience are described in international disability literature and research. No entity holds proprietary authority over this definition.
Version control
First published:
17 June 2026 at 12:44:48 pm
Last reviewed:
27 June 2026 at 9:38:58 am